We are an organization of community engineers, an organization of people who design and implement projects that have a positive impact in communities.
The role we have taken on is to change the reality around us for the better and to inspire and help other people and organizations to do the same with the reality around them.
For more 20 ani we have been fulfilling this role, identifying problems in different communities and intervening on them through one-off or long-term projects..

Our projects propose solutions where education meets urban regeneration, social economy and technology..

  • JAZZx FORWARD is an international meeting and marketplace for emerging artists working across contemporary jazz, soul, R&B, rap, spoken word and alt-pop. Developed within the JAZZx ecosystem, FORWARD brings together emerging artists from around the world with festival directors, bookers and music industry professionals from Central and Eastern Europe. The focus is on creating direct connections that can lead to new bookings, collaborations and opportunities for artists to develop their careers. Following an international open call, 12 artists will be selected to perform live in Timișoara in front of an invited delegation of festival directors, bookers and music industry professionals from across the region. FORWARD is built around the idea that a live performance can be the starting point for a new professional connection. By bringing artists and festival decision-makers together in the same place, the project creates opportunities for music to travel further, from Timișoara to festivals and stages across Central and Eastern Europe. With Timișoara as its meeting point, JAZZx FORWARD aims to build a strong regional network for emerging talent and establish the city as an important point of connection for the discovery, development and circulation of new music in Central and Eastern Europe. Vezi proiectul

  • Lab for Skills is an educational initiative developed as a natural continuation of the Volunteering Academy program, aimed at developing essential skills of young people for the present and future. The project aims to extend the experience of the learning hub created through the Volunteering Academy directly to schools in Timiș County, offering non-formal education contexts based on practical experience, real projects and direct collaboration with educational institutions. The activities are built around relevant themes for young people, in accordance with their interests, needs and aspirations. Through this approach, Lab for Skills promotes lifelong learning and contributes to preparing students for the current demands of the labor market and society.

  • 2025

    Aspen Arts & Society Leadership Award

  • 2025

    Climate Change Summit Award for Education, Awareness & Community Engagement

  • 1Health își propune să construiască primul incubator de afaceri biotech din România, condus de comunitate. Un ecosistem de științe ale vieții de talie mondială care valorifică expertiza colectivă a profesioniștilor din diaspora pentru a cataliza descoperiri științifice majore și creștere economică, stabilind noi standarde în cercetare, inovație și succes în afaceri în cadrul peisajului global al științelor vieții. Prin unirea unor minți pasionate, resurse esențiale și facilități de ultimă generație sub o viziune comună pentru un hub biotech conectat în Timișoara, avem puterea de a revoluționa sectoarele IT și al științelor vieții, impulsionând inovația în sănătate și biotehnologie în întreaga Românie. Vezi proiectul

  • ZUMZET este o inițiativă de conservare și protejare a biodiversității locale din spațiul fostei Grădini Zoologice din Timișoara dezvoltată cu sprijinul Primăriei Timișoara, prin crearea unei infrastructuri educaționale vie-verde. În colaborare cu Fundația BOSCH, echipele VA & PLAI vor co-crea alături de experți în educație și arhitecți o structură care să găzduiască experiențe de învățare.

  • Volunteering Academy is by far one of the projects closest to our hearts. This is because volunteers are the foundation of all the other projects we are involved in and embody the spirit with which we started and have continued since 2006. Without them, and without all of us working together, it would have been almost impossible to achieve everything we have. Over time, more than 1,900 volunteers, aged between 15 and 72, have been involved and have learned, turning countless events and complex community transformation programs into reality. They have gained knowledge in many different fields, “by doing” and not just theoretically. They’ve been exposed to new perspectives, situations, and ideas. They’ve become more adaptable, more resilient. They’ve engaged in unique cultural and social contexts, transforming how they see and relate to the broader world. They’ve made new friends and, more than that, have started building a network of valuable people. They’ve met professionals from various fields and have, in turn, become professionals themselves. And they’ve given back a part of themselves—their time, their energy, their soul—to the community they live in. Once PLAI, always PLAI.

  • Innovation Portfolio Approach (IPA) este o metodă inovatoare care gestionează tranzițiile urbane prin portofolii de proiecte interconectate, în locul sprijinirii proiectelor izolate. Conectând creativitatea culturală cu sustenabilitatea existențială, IPA facilitează colaborarea între autorități, organizații culturale, universități și comunități, generând soluții integrate pentru provocări urbane complexe. Prin abordarea IPA, transformările urbane devin mai reziliente, adresând atât nevoile exterioare (tehnologie, mediu), cât și cele interioare (valori, viziuni colective). Este o invitație la co-creație și implicare, redefinind succesul prin impact comunitar și sustenabilitate pe termen lung​.

  • 2024

    First edition of TEDxUSVT

  • Future DiverCities is a four-year project funded by the European Commission through the Creative Europe program. Within this project, organizations from eight European cities are leading ecological and cultural regeneration initiatives for unused urban spaces. In Timișoara—one of the eight participating cities, alongside Berlin, Zagreb, Liepaja, Kuopio, Marseille, Florence, and Athens—we developed the GreenFeel Pavilion as part of the Future DiverCities project. GreenFeel is a temporary and adaptable space designed to celebrate and protect nature. The project exemplifies collaborative resource management and community engagement. The land where GreenFeel is located is privately owned, but we transformed it into a community meeting space. Here, different generations explore and nurture their creativity and civic engagement by learning through gardening and building with natural materials. This innovative approach addresses the needs of Timișoara’s residents while promoting a model for impactful and temporary community spaces. GreenFeel thus becomes an example of how cities like Timișoara can inspire new ways of thinking about urban spaces and their role in fostering community cohesion.

  • 2022

    Centrul Cultural Plai is granted public utility status

  • ViaProfi is a heartfelt project we created for our friends at Profi. We set out to build an interactive map of local producers in Romania so that together we can support local communities and businesses. By 2025 we will be present in all counties of the country (13 are missing for now). Through this platform, consumers can easily discover producers in their area and choose to buy fresh and authentic products directly from the source.

  • After years of COVID-19, we have come to wonder more and more what the future holds. So much has been discussed on this topic, that in 2022 we decided to create an inspiring space to host meetings that address future and wellbeing issues. Within IF, projects such as Innovation Portfolio Approach, ViaProfi, Excelsior Alumni (USVT), 1Health Incubator and many others have been and are being developed. Physically, the space is an extension of the building.a.community and consists of an ideation space, a workspace and a meeting room, but the real results are the projects that have been created and the incredible meetings with experts and connectors from very different backgrounds.

  • EUREKA - European Urban Regeneration Knowledge Alliance was a multi-year project that brought together four prestigious universities alongside grassroots organizations with expertise and excellence in urban regeneration and innovation, as well as the city councils of the host cities of these organizations. Coordinated by the University of Architecture in Venice, the PLAI Cultural Center collaborated with partners such as: West University of Timișoara in Romania, University of Deusto in Spain, Amsterdam University of Applied Sciences in the Netherlands, Timișoara City Hall, Espacio Open, Pakhuis de Zwijger, LAMA, Melting Pro, and Trans Europe Halles. EUREKA (European Urban Regenerators Knowledge Alliance) was a three-year project designed to create a multidisciplinary curriculum co-developed by universities, cultural practitioners, and policymakers, aimed at shaping a new emerging profession: urban innovation. The project addresses the growing need in European cities to regenerate abandoned or deteriorating urban spaces, whether public or private. Traditional "top-down" urban planning approaches are no longer effective. Instead, today’s reality demands inclusiveness and social innovation, embracing the complexity of urban regeneration and involving a variety of stakeholders: public administrations, businesses, non-profit organizations, and citizens. This new professional profile aims to transform urban spaces collaboratively, ensuring the involvement of all parties in the process to achieve greater social impact. Urban innovators are already in high demand in the job market due to the rapid pace of urbanization and gentrification. The EUREKA project seeks to recognize this emerging profile and develop the best training program, involving a wide range of stakeholders in urban regeneration. The goal is to create education relevant to the labor market, making a real difference in the cities we live in.

  • building.a.home is a social and inclusive housing project, conceived for and developed together with UnLoc / Hope Empowerment Foundation. The project transforms reclaimed and refurbished shipping containers into small modular dwellings, adapted and equipped to cover all the needs of a home. The idea came out of a desire to make a difference in the arduous process of deinstitutionalization of adults with disabilities and to provide an alternative to living in segregated state institutions. The current beneficiaries are people with an institutionalized background, neglected and struggling on the verge of poverty. Three residents have already started independent living in the building.a.home. The project aims to grow and be replicated both in Timisoara and in other cities, being a prototype of alternative housing that responds to the needs of people at risk, on the verge of poverty, migrants, students and other social groups.

  • Rezidența Antreprenorială UniCredit este o inițiativă dragă nouă, menită să sprijine tinerii antreprenori și startup-urile creative. Până acum am implementat proiectul în Timișoara, Iași, Cluj, Oradea și, în 2026, Brașov, oferind sesiuni de mentorat, consultanță personalizată și un spațiu fizic pentru un pop-up dorind să fim alături de cei care își urmează visurile și aduc un plus de valoare comunităților în care activează. Credem cu tărie că fiecare idee are potențialul de a face o diferență, iar misiunea noastră este să oferim suportul și încurajarea necesare pentru ca acest lucru să se întâmple. Toată vara 2026 vom ajunge la Brașov, alături de partenerii noștri Iceberg, Primăria Brașov & Cattia. Detalii și formular de înscriere.

  • SUBTOPIA was coordinated by Vitamine C in Leuven, Belgium, alongside eight partners from across Europe: Aurora in Budapest, Hungary; Studio Alta in Prague, Czech Republic; Kanapes in Riga, Latvia; Brunnenpassage in Vienna, Austria; AMBASADA in Timișoara, Romania; DreamTeam in Athens, Greece; Tandem in Berlin, Germany; and the Trans Europe Halles East Hub network. SUBTOPIA: Spaces for Change and Resilience focused on how cultural and creative spaces throughout Europe act as drivers of societal change and havens for resilience. The project aimed to empower both staff and youth within these cultural and creative spaces to become agents of change in their local environments and communities. By engaging with youth communities surrounding these centers, SUBTOPIA succeeded in translating complex realities into meaningful actions across generations, united by common goals: fostering cultural and social environments to create a positive impact in their communities. The project ran from 2021 to 2023, championing the role of cultural and creative spaces as catalysts for transformation and resilience across Europe.

  • ONE.shirt is a social enterprise dedicated to integrating and supporting vulnerable individuals in the labor market. Through a zero-waste workshop, ONE.shirt develops practical and manual skills among these individuals by repurposing unwanted textiles, thereby reducing their negative environmental impact. The workshop promotes a sustainable approach to the fashion industry by transforming textile waste into unique, high-quality garments. Complementing this mission, the accessory brand WAESTE wear expands the sustainability concept by creating products from production scraps and unwanted textiles. This brand capitalizes on leftover materials from the production process, turning them into innovative and sustainable accessories that perfectly align with ONE.shirt's zero-waste philosophy. Together, ONE.shirt and WAESTE wear represent a blend of social inclusion and ecological responsibility, supporting the circular economy and inspiring positive change in communities and the textile industry. These initiatives demonstrate that a sustainable future is achievable through creativity, solidarity, and respect for the environment.

  • The way we live with and consume poetry has undergone profound transformation. While poetry once found its place between the pages of books, today it thrives on platforms like Instagram, TikTok, and in urban spaces. This shift represents a process of democratization, making poetry more accessible and connected to the daily realities of young people. However, it also highlights a new criterion for appreciation: the ability of poets to perform their verses, whether in front of a live audience or online. Rhythm, intonation, facial expressions, gestures, and setting have become elements that not only enhance the message of the poetry but also provide new keys to understanding it. From this observation emerged the project Strada Fără Nume (The Nameless Street). Its goal is to support young Romanian poets by connecting them with mentors from across Europe to collaboratively develop skills in public reading and artistic performance. Through interactive workshops and jam sessions, Strada Fără Nume creates a space for growth and experimentation. From the beginning, the project has been tied to the JazzTM festival, which has hosted spoken word stages, culminating in 2020 with a pilot event that opened new perspectives for this art form.

  • The pandemic has fundamentally changed us on all levels. It changed us on a personal level, it changed the way we relate to the world, to information, to people. It changed our businesses. It has changed our priorities. It has changed the way we think and relate to the idea of community. As a consequence of these changes, the pandemic has also highlighted a significant problem: the growing need for meeting spaces, individual work spaces and adaptable operating models. Our response to this problem was building.a.community. This project serves as a living laboratory and model of sustainability, providing a flexible space for creative entrepreneurs and social innovators. Utilizing recycled shipping containers and natural materials, buidling.a.community creates an environment conducive to collaboration and community activities, responding in this way to the needs and problems faced by the Timisoara community.

  • Urban regeneration has been one of our main areas of focus from the very beginning and remains a subject close to our hearts. We strongly believe that a city can offer much more than we imagine, without the need to crowd it with new buildings. The story of FABER is one of preserving and repurposing the city's industrial heritage. Since 2018, we have co-owned, together with our partners at Faber.community—Cristina and Valentin Mureșan, the FOR team, and Adrian Erimescu—the former Azur paint factory. Alongside friends and collaborators, we transformed it into FABER: a new space for creation and connection, dedicated to the communities of Timișoara. Here, we also relocated the headquarters of AMBASADA, which had previously operated for its first five years in Paltim, the former hat factory. FABER now stands as a testament to the potential of urban regeneration, breathing new life into old spaces while serving as a hub for collaboration and innovation.

  • Cultural Creative Spaces and Cities was a transdisciplinary initiative that explored innovative ways to engage communities in urban development. With AMBASADA as the central hub for this project in Timișoara, we created a space for dialogue and collaboration where representatives of local administration, cultural and youth organizations, and community members came together to shape the future of the city. Over six months, through an urban laboratory, we hosted workshops, interviews, field visits, and co-creation sessions aimed at mapping opportunities for Timișoara residents to participate in urban development processes. The project resulted in proposals for local policies, tools for evaluating social impact, and strategies for transforming neighborhoods in sustainable and inclusive ways. This initiative demonstrated the power of collaboration between creative spaces and communities, highlighting AMBASADA’s role not just as a physical venue but as a platform for exchange and innovation. It became a place where ideas for more equitable and participatory cities came to life.

  • 2017

    First place at the Civil Society Gala in the "Economic and Social Development" category

  • BEGA! – A Performative Art Program that Activated the Community and Innovated Public Space BEGA! was a performative art program created by PLAI in collaboration with the creative community of Timișoara, as part of the cultural program "Timișoara European Capital of Culture 2021." The project aimed to activate the banks of the Bega River and involve the city's residents in captivating artistic experiences, bringing together local organizations and international partners with expertise in various cultural fields. Over the years, the program included remarkable initiatives starting in 2016 with local capacity-building programs and knowledge transfer, as well as outstanding artistic productions such as the LUMEN performance (2018), The Lightning Project and Happy Wall (2019), culminating in 2020 with the spectacular recreation of the Northern Lights – BOREALIS, created by Swiss artist Dan Acher. Using advanced technology, the installation transformed the skies of Timișoara into a unique spectacle, utilizing lasers, projectors, smoke machines, and ambient sound, aligning with the theme "Light Across Borders." The LUMEN program was the first and singular community exercise in original artistic production, supported by a close collaboration with artistic partners such as MotionHouse (UK), Unfold Motion, Kratima Cultural Association, Timișoara Gospel Project, Timișoara Tango Association, and many other local organizations like Prin Banat, CRIES, Solidart, Ceva de Spus, and Verde pentru Biciclete. These collaborations reinforced the sense of belonging and social involvement, transforming public space into a platform for creativity and community cohesion. The projects within BEGA! turned the city into a playground for emotion, connection, and a sense of community. Through performative art and citizen involvement, the program successfully created significant cultural impact and brought art closer to the people. This emblematic program was carried out in partnership with the City Hall of Timișoara and the Local Council, as an integral part of the priority cultural program "Timișoara. European Capital of Culture 2021." BEGA! inspired and connected the community through art, light, and innovation, leaving behind a valuable cultural legacy.

  • 2017

    First edition of CreativeMornings TM

  • CreativeMornings Timișoara is a project dedicated to the local creative community, an event that brings together people passionate about design, art, innovation, and culture. Through accessible morning meetings, we aim to inspire and encourage the exchange of ideas in a friendly and open environment. Each edition explores a unique theme, connecting participants with local and international speakers who share authentic stories and valuable perspectives. CreativeMornings Timișoara is a vibrant community of curious individuals eager to contribute to the development of a creativity-driven culture in our city.

  • 2016

    The National Cultural Fund Administration Award for "Cultural Entrepreneurship"

  • We are always excited to talk about Școala Babel (which has since become a high school), an educational project that came to life at AMBASADA with the support of the community and was founded by 9 families, including some of the founders of the PLAI Cultural Center. Școala Babel believes in the power of education that inspires and motivates, aiming to provide children with a friendly and creative environment where every voice is heard, and every talent is nurtured.

  • 2016

    AMBASADA – the first Trans Europe Halles member in Romania.

  • AMBASADA is a social economy structure founded by the PLAI Cultural Center in 2015, with the aim of supporting local communities focused on positive impact in the creative and non-profit sectors. As an independent cultural center, AMBASADA is the first of its kind in Romania and part of the international network TransEurope Halles. Recently, it also became the founder of a new entrepreneurial structure, Faber, which continues the mission of preserving and valuing the local industrial heritage. In 2020, as part of the Cultural and Creative Spaces and Cities project, AMBASADA launched a community garden in the Azur yard. Responding to feedback from its active community, it later transformed this space into a hybrid work and meeting area: building.a.community.

  • We created JAZZx as a music education project with the mission to be a platform dedicated to education, creativity, and openness, bringing together communities, breaking cultural barriers, and fostering authentic connections between people. Through this initiative, we aim to inspire and shape new generations, providing them with access to unique experiences that blend art, learning, and cultural dialogue. In a world of constant transformation, JAZZx becomes a space where music serves as a universal language, connecting established artists and emerging talents in an exchange of ideas and knowledge. It is not just a festival, but a meeting place for those who believe in the power of education and art to change perspectives and enrich communities.

  • 2009

    First place at the Civil Society Gala in the "Art and Culture" category

  • 2007

    Charlemagne Youth Prize for Romania

  • PLAI Festival is more than just a music festival. In fact, it represents an innovative project for civic and cultural education, wrapped in the form of an artistic event. Since its inauguration in 2006 at the Banat Village Museum in Timișoara, the festival has grown organically, based on a community of volunteers dedicated to positive social change. Music serves as a pretext to promote and infuse values such as volunteerism, sustainability, and collaboration into the community. PLAI has become a meeting and celebration space for cultural diversity, supported by a vast network of non-profit organizations and creative entities, and continues to be a source of inspiration for participants of all ages to get involved and contribute to the well-being of the community.

Team

Andreea Iager-Tako

Founder, Head of Knowledge, Social Innovation & Networking

Norbert Tako

Founder, Head of Creative Experiences & Community Engineering

Andrea Curuț

Community & Social Bistro Manager

Ana Maria Atomoaei

Events Operations Specialist & National Cultural Grants Manager

Anamaria Matiș

JAZZx Marketing & Communications Manager

Ioana Terheș

ViaProfi Lead

Krisztina Kalapati

Communications Responsible

Ada Borugă

Lab for Skills Coordinator & Team Support

Rox Apostol

International Cooperation & EU Grants Coordinator

Diana Giurea

Environment Architect

Amadeea Lazăr

Urban Regeneration Delivery Lead

Dana Moica

Photographer

Georgiana Panescu

Hospitality Team Member

Tanya Drăgoi Tatarici

Hospitality Team Member

Levente Hajdu

Events Support Assistant

George Sava

Build Coordinator

Contact

"*" indicates required fields.

This field is for validation purposes and should be left unchanged.
Your name*